Why are they sometimes called lawn signs?
Yard signage is often referred to as lawn signs because these Coroplast sign boards are abuntantly seen installed in neighbor's lawns using stakes and sign frames. They are mostly used in the political world where supporters will stake campaign signs in their to display their voting preference for a particular candidate during election times. These signs are also often installed in a lawn using sign frames by realtors who are listing a home for sale. With these two common occurences, the coined phrase lawn signs became popular.
How can I be sure my yard signs are getting noticed?
Simplicity in your message and design is important to how well your signs will be processed by your target audience. Other considerations such as the average speed of your viewer should also be taken into consideration. The slower your viewer traffic is moving the better readability you will have to maximize your results.